Gemadept and the program of “understanding the heart”

ESG Sustainable Development
02.01.2013

Mr. Nguyen Thanh Tinh (Representative of Gemadept as the main sponsor – The 5th from the right) gives the book
“Understanding the heart” to students who raised good questions.

“Understanding the Heart” Program was launched in August 2010 with 2 main sponsors Gemadept Corporation and  Mercedes-Benz and other media companies, TV stations…The program purpose is to introduce the book of “Understanding the Heart” to teenagers, parents so as to mobilize fund for children’s heart operations and unfortunate ones in Vietnam.

During 5 months of operation, Actor – Chi Bảo, the program director together with famous celebrities and Gemadept Representative – Mr. Nguyen Thanh Tinh had many trip exchanges to 16 universities, cultural centers in HCMC to share interesting topics with the warm response from thousands of students and the youth.

Till now thanks to the profit from selling 27,000 books together with the sponsorship of patrons, enterprises, “Understanding the Heart” program – Heart Beat Vietnam – Vina Capital Foundation carried out heart operation for 100 children in which 78 successful cases and 22 ones will be in turn by end of 2010. Besides, the program contributed 200 million VND and 1,000 books to the “Young Child Heart” program sponsored by Thanh nien Newspaper and Operation Smile to operate 6 harelip children who are in poor condition. In the heart of supporting poor children, in August 2010, the program cooperated with the People’s Committee Dist 3 to host the “Loving Mid Autumn festival” to give 700 gifts to the unfortunate children and invalid ones within the district.

On December 16, 2010, in the 1st review meeting, the “Understanding the heart” program during 2010 – 2015 was hold in White Palace, HCMC to appreciate the partners, sponsors, celebrities and patrons who were side by side with the program then.

 

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